Lean Cuisine: Tales from the Scales
Lean Cuisine wanted to create an emotional connection with their target by creating a Facebook community where women could share their success in weight management.
Tales from the Scales promotion allowed Lean Cuisine community to follow Jenn on her journey to lose the last few pounds and fit back into her skinny jeans. Women were invited to share their own weight management stories that could inspire others for a chance to win a year supply of Lean Cuisine, gym membership, and support of a nutritionist.
Art Direction, User Experience