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Dove Sleepover for Self-Esteems

On June 7, 2008 Dove held the biggest sleepover in the history of Canada touching the lives of approximately 68,000 girls. Part of an integrated campaign, the website served as an interactive guide to inspire participation in the event and equip moms and mentors with information to pull off an awesome sleepover. Website was a go-to channel during the tv broadcasting and a hub to share memories after the event.


My Role

Conceptual Development, Lead Art Director, video shoot: art direction on set, Site Mapping, Lead brainstorming for 2009 digital idea