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CARA: Bon Appetit website

Bon Appetit website promotes and sells online gift cards to support CARA chain of restaurants.
The ask was to re-design the website, improve overall user experience, and create a set of gift cards that consumer could purchase in store or send electronically.

My Role

Planning/ Requirements Gathering, User Experience, Art Direction, Style Guide Development, Gift Cards Design

Website

User Experience Development

For this e-commerce site it was important to map out user experience for new and returning customers. I lead the development of site architecture, wireframes and user flow.

Style Guide

E-cards/ gift cards

CARA wanted to create a set of gift cards that could be used in any of their five stores and equally appeal to their diverse clientele.

Illustrations

A set of custom illustrations for 'Design Your Own Card' application.