Dove 'Body & Soul' play
In an effort to change the way society thinks about beauty and aging, Dove commissioned a play entitled “Body & Soul”. In it, 13 real women over 45, with no acting experience, bared their souls on stage. Doveplay.ca microsite was built to support the play and engage other women across the country to speak out and share ‘letters to their body’.
- 60,000 unique visitors in 9 months
- Over 2000 submitted letters
Lead Art Director
Website (letter gallery, submission form, photo scrapbook, video player, tell a friend), Online banners, Emails