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10 FREE Movies pre-show

This project was to develop an integrated in-theatre campaign for SCENE to drive new Day-to-Day account signups.
The promotion was based around a Limited Time Offer "10,000 FREE SCENE points or 10 FREE movies!" for anyone who opens a qualified D2D account in Scotiabank branch.

My Role

Brainstorming, Concept development, Art Direction, Direction for motion graphics and sound