eloquii is a coveted plus size brand from The Limited that celebrates fashion for every body and enables women to showcase their individuality with a range of well made, on trend looks. Launched in the fall of 2011, eloquii has made a splash within the plus size community and built a following.
RDA helped launched the brand providing strategic insights, developing CRM strategy and creative. The role later expanded to overall creative direction including site creative, photography and marketing support.
Creative Direction, Strategy, Photography Art Direction, Design
Website and Email creative
Concepting and art direction of seasonal photo shoots.
Photographers: Michael Waring, Michelle Holden