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Rogers Customer Appreciation Event

As part of the 3rd Annual Customer Appreciation Program Rogers launched this fun game to spread good cheer and thank Rogers Wireless customers for their business.
Consumers had 3 chances to find the hidden grand prize by picking a virtual box, which they could weight, shake or take a peek into before opening. What was new this year? Rogers offered its customers a gift and a laugh.

My Role

User Experience Concept, Art Direction